Moraira remains one of the most unspoilt resorts on the Costa Blanca, with 8km of beautiful coastline backed by mountains, and a permanent population of only 9,500, although this rises to 30,000 in summer. There is a high proportion of expats living here on a permanent basis, and the area is very popular with retirees.

Moraira's roots as a fishing village have not changed much, and today the fishermen still go out in the early hours each day, bringing back a fresh catch which is sold by auction at the traditional fish market, one of the most popular in the Costa Blanca region. Moraira is also famous for the growing of Muscatel grapes for wine making.

Built in 1985, the Moraira Club Náutico has become one of the main nautical attractions of the Valencian Community and was one of the first to achieve the Blue Flag distinction for the cleanest shorelines in Europe.