Situated behind a wide bay and sheltered between two rocky headlands, Jávea has become a very popular small seaside resort and market town. Flat agricultural land stretches for miles inland, cut by small streams and used primarily for growing citrus & olive trees. The Natural Park of Montgo was declared in 1987, dominated by the 753 m peak of Montgo, the second-highest peak so close to the sea in the whole Mediterranean. The park stretches across the area of La Plana to the Cape of Saint Antoni.

Jávea is protected from harsh winter winds of the north by the massif of Montgó (753 m / 2,471 ft) and it enjoys a unique micro-climate that the World Health Organisation named as one of the healthiest in the world. There are more recorded hours of sunshine per year in Jávea than in any other place in Spain, making it a popular destination for Northern Europeans during the cold winter months.