Several times a year, the town of Dénia is full of festivities. The popular fiesta Fallas is celebrated each March. Huge paper mache statues, called fallas are set up throughout the town, and then set ablaze.

July brings the popular Bous a la Mar or Bulls at the Sea. The highlight of this week long festival is watching bulls run down the main street Marques de Campo, only to be chased into the Mediterranean sea by those daring enough to enter a makeshift bull ring with them.