Until the tourist industry began in the 1960s, Benidorm was a small village. Today it stands out for its hotel industry, beaches and skyscrapers, which were built as a result of its tourist-oriented economy. Benidorm has three major beaches: Levante, Poniente and Mal Pas; all of them have a blue flag, the maximum quality standard recognised by the European Union.

In 1954 Pedro Zaragoza Orts, the then young Mayor of Benidorm, created the Plan General de Ordenación (city building plan) that ensured, via a complex construction formula, every building would have an area of ‘leisure’ land, guaranteeing a future free of the excesses of cramped construction seen in other areas of Spain. It is the only city in Spain that still adheres to this rigid rule, and if you climb to the top of the Sierra Helada, the promontory at the end of the Rincon de Loix, you get a stunning view of how green the city is and just how close it is to the mountains.